An onboarding flow introduces the user to a product or service.
While onboarding flows usually include in-app messages, interactive walkthroughs, and emails, this post will focus on the role of emails in the user onboarding experience.
Customer acquisition can be costly.
Yet, most brands continue to spend increasing amounts on new user acquisition instead of trying to improve the onboarding experience.
A great user onboarding flow can be the difference between a user never logging back into your app and a user frequently returning to take advantage of your product benefits.