A user journey — also called buyer’s journey, user flow or user experience — is the experience a user has when interacting with your brand.
A user journey map, or user experience map, is the visual representation of this experience.
What is a user journey?
In an ideal world, your prospects would automatically find your website, read your home page and move straight to the CTA to buy your product or service.
But the world we operate in is far from ideal.
Your customer’s journey will not be a straight line