Brand voice is what your readers hear in their heads when they read your copy.
It’s the way your brand’s personality comes through in your messaging.
To set yourself apart from others in your industry, you need to have something distinct in your business.
What does it mean to differentiate?
Differentiation happens when an aspect of your business differs from other similar businesses.
You can differentiate your business in a few ways:
Signature service or productProcessBrand voiceEducation or experience Niche or specialization
By focusing on the one feature that makes you