Takeaways:
Click Thru Rate (CTR) is calculated by dividing the total number of clicks on an ad by the total number of impressions the ad gets.The average CTR varies by ad platform and industry.You can use conversion copywriting techniques to improve your CTR and the performance of your ads.
When it comes to marketing, KPIs (Key Performance Indicators) are important.
Without KPIs, it’s difficult to know if our marketing methods are working. Are they actually yielding the desired results?
Without KPIs, everything becomes a guessing game.
Source
One essential KPI for conversion copywriters