Conversion copywriting begins with research every timeYou can’t rely on 1 copywriting research technique. Compelling copy comes from multiple data pointsThe “messy middle” is real. Find a way to organize it
Joanna Wiebe, the original conversion copywriter, says that research is critical to the conversion copywriting process.
“This [research] tends to be the biggest part of the work, and if it’s not the biggest part of the work, 99% of the time, it means you’re doing it wrong.”Joanna Wiebe, creator of conversion copywriting
Conversion copywriters begin with research
Research is where you