7 copywriting research techniques conversion copywriters love

Takeaways:

Conversion copywriting begins with research every timeYou can’t rely on 1 copywriting research technique. Compelling copy comes from multiple data pointsThe “messy middle” is real. Find a way to organize it

Joanna Wiebe, the original conversion copywriter, says that research is critical to the conversion copywriting process.

“This [research] tends to be the biggest part of the work, and if it’s not the biggest part of the work, 99% of the time, it means you’re doing it wrong.”Joanna Wiebe, creator of conversion copywriting

Conversion copywriters begin with research

Research is where you

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