Email CTRs: How welcome emails differ from nurture emails

Takeaways

Email CTRs (click-through rates) give valuable insight into email performance.CTR averages vary by industry and email type.The significant difference between welcome email CTR and nurture email CTR can be attributed to the buyer’s journey.Using action triggers is a simple way to improve your email CTR.

What is email CTR?

Email CTR, or email click-through rate, is a key email marketing metric that tells you how many subscribers who received an email clicked a link, image or button in that email.

How is CTR calculated?

To calculate the CTR for an email,

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