What is a value proposition? Plus 5 tips to write your own

A value proposition is a clear and concise statement that communicates the value you provide to your customers.

When written effectively, your value proposition should answer some key questions.

Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better?

What is a value proposition?

A value proposition, also known as a unique sales proposition (USP), is a statement that explains a product’s or service’s value.

(I’ll be using both terms interchangeably throughout this article.)

Joanna Wiebe often recommends using the value proposition

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