A value proposition is a clear and concise statement that communicates the value you provide to your customers.
When written effectively, your value proposition should answer some key questions.
Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better?
What is a value proposition?
A value proposition, also known as a unique sales proposition (USP), is a statement that explains a product’s or service’s value.
(I’ll be using both terms interchangeably throughout this article.)
Joanna Wiebe often recommends using the value proposition