Use this value proposition formula to get more yeses


If you’re not sure how to write a value proposition, a value proposition formula may be helpful.Copywriting formulas are a great way to eliminate the stress and anxiety of the blank page. The value-specific value proposition formula has been tested and proven an effective way to write a value prop.

What is a value proposition?

A value proposition is a single statement that highlights what is unique and highly desirable about your offer.


Whether your offer is a webinar, a product, a newsletter, a product feature, or just your brand in

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