Snackable content: What it is and how to make it (with examples)

Snackable content is short, straightforward and easy to digest.

It’s consumed quickly and is perfect for readers using mobile devices.

What makes content “snackable”?

Humans crave new information.

(Really, we do)

But with the average attention span lasting about 8 seconds, they don’t have much time to find it.


This is where snackable content comes in.

Instead of fighting to be seen online, you create (and share) eye-catching and easily digestible tidbits of information.

Snackable content can come in a variety of forms:

TweetsSocial media captions (Instagram, Facebook, LinkedIn posts)GIFsMemesInfographicsPodcastsVideos (Instagram reels, Tik

URL to post