A user journey represents a prospect’s path when interacting with your brand.
User journey maps (also called customer journey maps) cover all customer journey stages.
From the moment they first encounter your brand to the point where they become a customer and advocate of your brand.
What’s the difference between a user journey and a sales funnel?
Traditional sales funnels typically focus on landing the sale. These funnels have four key stages — Awareness, Interest, Consideration, and Purchase.
1 – Awareness
This is usually when a prospect first encounters and becomes aware