The email click-through rate formula recommended by ActiveCampaign

An email click-through rate formula makes it easy for you to calculate the click-through rate for your email campaigns.

Email click-through rate is an effective indicator of email engagement.

How often have you opened an email without reading the email content, just to reduce that dreaded ‘Unread’ messages counter?

I can’t be the only one.

In fact, these days, it feels like the open rate is to emails what follower count is to social media accounts.

Nice to look at, but doesn’t always result in conversions.

This means email open rate — though

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