12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)


#1 mistake when writing an About Us page: Thinking the About Us page isn’t important#2: Thinking the About Us page should focus on your companyYou can’t stand out in a crowded market by using the typical About page templatePotential customers need to trust you. A reader-centric About page will help achieve trust with curious customers

An effective About Us page is essential for any business.

A 2015 study by KoMarketing found that 52% of website visitors wanted to see About Us/Company information once they arrived on a company’s home page.


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