TAKEAWAYS
#1 mistake when writing an About Us page: Thinking the About Us page isn’t important#2: Thinking the About Us page should focus on your companyYou can’t stand out in a crowded market by using the typical About page templatePotential customers need to trust you. A reader-centric About page will help achieve trust with curious customers
An effective About Us page is essential for any business.
A 2015 study by KoMarketing found that 52% of website visitors wanted to see About Us/Company information once they arrived on a company’s home page.
So