5 key elements of high converting landing pages (with examples)

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source.

Here are the 5 primary elements in place on all high-converting landing pages:

Menu / Global navigation links are removed.There’s just ONE call to action.The headline grabs attention. It is neither boring nor shocking. (See tutorial!)The benefit of the offer is

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