Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers.

What is SMS marketing?

SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number.

Like email marketing, SMS marketing is permission based. This means sending text messages to recipients who have not opted in to your list is a big no-no.


Okay, but does SMS marketing actually work?

A Marketing Charts study found that the average conversion rate of

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