SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers.
What is SMS marketing?
SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number.
Like email marketing, SMS marketing is permission based. This means sending text messages to recipients who have not opted in to your list is a big no-no.
Okay, but does SMS marketing actually work?
A Marketing Charts study found that the average conversion rate of