The Bobby McFerrin Plan for Creating a Remarkable Business

Editor’s note: This article was Pamela Wilson’s first guest post on Copyblogger, published on March 25, 2010 — well before she joined our team as VP of Educational Content. Pamela had just completed Copyblogger’s flagship course, Teaching Sells, and was ready to expand her successful offline design business into new online territory.
I just returned from a Bobby McFerrin concert, and now I know how to run my new business.
No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.
You see, I’m a little nervous. For 23 years, I’ve made my income the same way — in a service business, as a graphic designer. Clients come to me for design work. I create something for them, and bill for my time. Rinse, repeat, rinse, repeat for 23 years, and you have a career as a successful designer.
But that’s all about to change.
I’m venturing into new territory. I’ve started a blog. I’m putting together a course. I’m interacting with my readers. I’m supposed to let them guide me, respond to their needs, offer what they’re looking for, and everything is going to work out fine.
Except, I’m just a little terrified. How exactly is content marketing supposed to work? Who are these people I am serving, and how do I know it’s all going to come together?
And that’s where Bobby comes in
The first thing you notice when you file into the theater at a Bobby McFerrin concert is that the stage

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