You could have a great product, a revolutionary idea, or a compelling piece of content, but unless you position it with the right approach that instantly captures the imagination of your ideal prospect, forget it.
Listen. People will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies.
Sounds simple enough, right? Unfortunately, it’s not.
In the marketplace of products, services, and content, life is like a crowded New York City street where your prospect is one of seven-million people who is already stiff-arming thousands of similar messages that are competing for her attention.
She has her own agenda … and that agenda doesn’t necessarily include you or your product.
So if you want her attention, then you need to get drastic. And what’s the best way to accomplish drastic? You need to catch her with a hook. The big idea. The dominant desire.
Here’s the five-step research method to help you do that.
In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
Three things you must know about your ideal customer
Three questions to ask about your product to make it give up its secrets
How the government plays a role in finding your hook
How to explore the international angle to uncover a hook
Sometimes your hook is buried in this corner of popular culture
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