Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:
Position Your Content Curation for Success
3 Ways to Grow Your Curated Email Newsletter Faster
Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising?
Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly.
In this 22-minute episode Robert Bruce and I discuss:
What makes curated content shareable and linkable
The best audience building strategy on the planet
How to borrow (and delight) a massive audience
How to get others to share your curated content
Why infographics are pure media curation
How to take advantage of visual microcontent
The true value of iTunes for audience building
The podcast interview as valuable curation content
The viral catalyst the exploded Copyblogger in the early days
Click Here to Listen to Rainmaker.FM Episode No. 26
Or, grab it in iTunes.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.
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