The Psychology of Selling Books with Sean D’Souza

Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value.
The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.
In this episode of Authorpreneur, host Jim Kukral and Sean D’Souza discuss:

Why people make decisions on what to buy and how much to pay
How to structure your products, services, and books so that people will buy
The “yes, yes” strategy of presenting products and creating value
The tactics for pricing to maximize sales
How to get to the root of what your customers really want, and then give it to them

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About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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