How to Create a Deep Connection with Your Prospects and Customers

When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”
Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.
I’m here. I exist. I want to be seen, and heard. I want to be recognized.
And as human beings, we never quite lose that. We might get a little more sophisticated about how we say it, but ultimately we all want to let the world know:
I’m here.
If you intend to sell something — to ask for someone’s hard-earned money and irreplaceable time — you must begin by seeing (and honoring) who they are.
You need to know them as well as you know yourself, as well as you know your family and closest friends.
As usual, Eugene Schwartz said it best
At Copyblogger, we’ve long been big fans of Eugene Schwartz and his chewy, profound book Breakthrough Advertising.
Schwartz was a master at learning to see his prospect, and then to express that recognition with clarity. He identified three components of that understanding:
Desires … Identifications … Beliefs. Each of them composed of equal parts of emotion and thought. The three dimensions of your prospect’s mind — the raw materials with which you will work.
First … desire
When we are toddlers, what we want makes up an enormous part of who we are.
But, of course, that doesn’t

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