Guiding Online Dreams (and Dreaming of a New Community)

Darren DeMatas has built a career helping others bring their dreams online. With his newest venture,, he’s finally shifted his focus to a new client he’s never served before: himself.
It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.
Darren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. You can read about Belinda Weaver, our featured community member from last month.
Darren’s professional experience up until this point has ranged from search marketing to e-commerce and software-as-a-service. This new business will draw from his previous experience to help serve those who want to grow online.
Let’s turn this over to Darren so he can share his story.
Online businesses are built on connection
Darren DeMatas: We help e-commerce entrepreneurs turn their ideas into a sustainable business with free courses, step-by-step guides, and podcasts.
I think my willingness to connect with my readers gives me a huge advantage. My number one goal is to create meaningful relationships with people. If I don’t have that, I don’t have anything.
People who join our community are blown away at the personal advice I give them when I respond to their emails.
I’ve always been the type of person who will roll up my sleeves and get down in the trenches with

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