Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.
You’d be wrong.
Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.
Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.
The only options are to embrace the marketing ceiling or start delegating some of the marketing work.
The smart way to start delegating tasks
Let’s get real here: the hard part of content marketing is generating content that showcases your experience, expertise, and personality. On top of that, it should be some mix of useful, entertaining, or inspiring for your audience.
When delegating content generation, from a cost and efficacy perspective it’s often best to start with delegating parts of content marketing tasks and projects.
The major upshot of partial delegation workflows is that you can start today because they’re easy to implement.
The more you embrace the delegation habit and free up your bandwidth, the more you can focus on your high value activities.
Don’t delegate to save time; delegate to spend more time on your high value activities.
In the rest of the post, I’m going to apply the partial delegation concept to the content marketing activities you’re likely already doing.
I’m intentionally providing ideas other than content

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