That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.
Did you know the fast-food chain also serves baked goods? Now you do.
If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?
Since McDonald’s knows how to serve its customers in new ways consistently, the business thrives in the fast-food niche.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to determine if you’ve found the right niche
How to express yourself with your content and get more business
How to create the ultimate message for your clients and customers
Bonus tip: before you study the following lessons about pinpointing your niche, create a brand statement to clearly define what you do and whom you serve.
How to Know if You’re Entering a Viable Niche
Without peering into a crystal ball or making any claim about having psychic abilities, Sean D’Souza reveals How to Know if You’re Entering a Viable Niche.
You’ll learn how to perform proper research and take practical steps when you need to determine if your business idea is worth pursuing or if it might be a waste of time, energy, and resources.
Steal This Trick: What Confident Content Marketers All Have in Common
You may be concerned that you’ll never be able to stand out in a crowded niche.
In Steal This Trick: What Confident Content Marketers All