Why a Hot Seat Is Shockingly Good for Business

Back in 2004, the heat was on for me and my little marketing and design studio.
In those days, I was a single mom with a 10-year-old and a 12-year-old, and I desperately needed my business to produce.
And by that, I mean produce profit. I needed money, honey — to support my family, run my household, and build my business.
I knew it was time to ramp up my efforts. My business was successful, but it was time to take it to another level.
Around that time, I started hearing about mastermind groups.
And now, when I look back, I recognize that joining a mastermind group profoundly changed my business for the better, especially because of one specific exercise these groups do.
That’s what I’m going to share today. Because earlier this month, we began doing something similar inside one of our communities at Rainmaker Digital.
Mastermind groups around every corner
You know that thing that happens when you’re interested in something and all of the sudden you start seeing mentions of it everywhere?
It’s called frequency illusion, and that’s what happened to me with mastermind groups. Everywhere I looked, I saw mentions of them.
But every mastermind group I found met in person, either early in the morning or later in the evening. And those were both times of the day when I had to be on Mom Duty. Attending a meeting outside the home wasn’t an option.
And yet, I was convinced that a mastermind group was what I needed.

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