What happens when we become so focused on new social media tactics that we lose sight of our goals?
We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows.
Should we be spending all of our time on our shows or are we better off using Pareto’s 80/20 Principle, which states that 20 percent of our efforts gives us 80 percent of our results? Of course, it depends.
Today on The Showrunner, hosts Jerod Morris and Jonny Nastor go further than that and help you define a strategy for social media, rather than tactics that could distract you from your larger mission.
In this episode of The Showrunner, Jerod and Jonny discuss:
Jerod’s success with posting his Primility Primer videos to Facebook
The difference between strategy and tactics
Why Chris Ducker is going all-in on Periscope (and Michael Hyatt is stopping his daily scopes)
Why you need a North Star to guide your work
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
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