How the Perfect Name Changes Everything

Take a look at the image we chose for this post.
Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.
Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.
Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”
That’s the transformative effect of a perfect name.
The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!
How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.
The right name makes everything OK
Ten years ago, it was rather embarrassing to admit that you planned to use your vacation time to stay at home. What a lack of initiative, right?
Enter the “staycation.” A staycation is when you take time off from work, but rather than travel somewhere or plan an adventure, you don’t go anywhere at all. You stay at home.
As soon as

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