I like to snack. I’m a big snacker.
And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.
Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.
Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.
But I have no idea if that was the intention; I’m no design expert.
That’s why I’m going to direct you to distinguished designers who will help you enhance your content with smart and beautiful web design.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to use visual hierarchy to create clear and easy-to-read web pages
How to use web design to better connect you to your audience
How to know when your web design is done
As you work your way through the material below, think of the following lessons as a mini web design course for content marketers.
How to Use Visual Hierarchy to Create Clear and Easy-to-Read Web Pages
Website visitors get frustrated when they don’t have enough information to make a decision.
Without realizing it, you may be confusing your readers and making them guess about the actions they should take on your site, rather than clearly guiding them to your best content.
Pamela Wilson is here to squash