People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.
We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.
Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.
An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be back for more.
You can have that same type of interaction with your audience on LinkedIn when you properly position yourself on the platform.
LinkedIn is for content marketing professionals
While some may think of LinkedIn as only a job search or recruitment portal, it is evolving into a lead generation and publishing hub for content marketers.
Content pages on LinkedIn receive seven times more views and have six times more engagement than job-related activities.
And since Pulse and SlideShare are part of the LinkedIn ecosystem, it’s an ideal center for professional content sharing.
This is the LinkedIn Opera House, and you have an opportunity to take the content stage.
Here are seven ways to help you build authority on LinkedIn.
1. Complete your profile
Get stage-ready for your performance. Sloppiness won’t cut it.
You can’t command attention or earn trust if your LinkedIn profile is incomplete. It needs to thoroughly represent you and display a professional-quality headshot. Unless you’re participating in a