There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.
The common thread?
Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.
Her words help them change the world.
Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.
For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.
Here are her answers in her own words.
The universal theme that ties her clients together
Amy Butcher: I’m a translator, writer, content marketing consultant, and editor. I help organizations use content to get more support.
And I help self-published authors take their memoirs, business books, and novels to the next level to drive book sales.
Overall, I tend to connect with people who are passionate about helping others and changing the world.
Solid content and a dash of spice
Amy Butcher: I offer my clients both structure and style. I help them organize their content in clear ways while adding a dash of ye’ old razzmatazz.
I don’t sit around talking about content problems. I get on with hunting them down and fixing them with my trusty utility belt, courtesy of Copyblogger.