How to Write Email Subject Lines that Make People Stop, Click, and Read

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.
If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.
Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.
Let’s get started.
General guidelines for effective email subject lines
Writing subject lines that inspire people to open and read your emails is both an art and a science.
To get your subscribers to open, read, and click on the links in your email messages, thoughtfully craft the subject line of every message you send.
Your subject line is like the headline of a piece of online content — you get one shot to encourage your recipient to keep reading.
If you’re just getting started (or you’re not sure where to begin), here are some guiding principles for crafting compelling subject lines.
Your email subject lines should:
Provide a succinct summary. Forty characters or five-to-ten words is standard.
Create a sense of urgency. Why should your reader open your email now?
Match your content. Don’t misrepresent the content of your email — it annoys your subscribers and could increase your unsubscribe rate.
Arouse curiosity in your readers. What will inspire them to open your email and check

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