A Beginner’s Guide to Cornerstone Content: Answers to 9 Common Questions

When it comes to defining cornerstone content, Brian Clark said it best:
A cornerstone is … basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.
Cornerstone content pages can also help you accomplish many of your content marketing goals.
Goals like getting links to your website, finding new readers, attracting subscribers to your email newsletter, ranking well in search engines for competitive keywords, and giving new life to old articles.
Which makes cornerstone pages important for both seasoned bloggers and brand-new websites. And fortunately, these pages aren’t complicated to create.
So, let’s answer nine common questions about cornerstone content.
1. How is cornerstone content different from a blog post?
A blog post is usually a detail-rich, nuanced, and sometimes epic focus on a particular topic — like this article on cornerstone content you are reading right now.
Cornerstone content, on the other hand, is one single page that is a main location for the content about that topic. One “hub” page, if you will.
For example, a cornerstone content page would be a hub for all of our articles (say 10) about cornerstone content.
You could think of cornerstone content as broad and wide, while a blog post goes narrow and deep.
2. Why create cornerstone content? What’s the “big goal?”
First and foremost, cornerstone content is useful and relevant for your website visitors.
But if it’s interesting and all-inclusive, people will want

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