10 Ways to Build Authority as an Online Writer

Picture the set of a late-night talk show, circa 1983.
Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his forehead like wild hawthorn in bloom.
He’s wearing a tie-dye t-shirt with a hole in it. His fingers are stained from nicotine resin.
Ginsberg, a former marketing researcher, wanted to talk about the generation gap, and what he said about the challenges youth had to face actually made a lot of sense.
But although he certainly looked the part of “legendary poet,” this audience didn’t take him seriously. He simply didn’t appear to be a credible expert who they could know, like, and trust.
What was missing?
Another type of expert
Fast-forward to 2003. There he is: completely bald, with a black, long-sleeved shirt tucked into blue jeans. This time, it’s Seth Godin presenting at TED — one of the most prestigious speaking gigs.
In a fluid and flawless presentation, Seth explains how to get your ideas to spread. He obviously knows what he’s talking about or he wouldn’t have been invited to speak. This audience wanted a credible expert — and they got one.
Godin wrote the manifesto for modern advertising: Permission Marketing. He can break 7 of the 12 so-called rules of blogging — and get away with it.
Why? Because he’s earned a tremendous amount of authority by showing up day after day for years, delivering something remarkable —

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