How to Consistently Create Remarkable Content

It’s no secret that creativity and innovation are two key ingredients in a highly effective content marketing strategy.
And yet, consistently coming up with new, imaginative content ideas for your business or brand can seem utterly vexing at times.
We all want to have better ideas, but it isn’t always as simple as just putting on our “better idea” caps.
That’s why successful content marketers often have methods that help them produce remarkable content on a regular basis.
Let’s look at one such method.
A little innovation can go a long way
In the book The Art of Innovation, author Tom Kelley describes the creative process of the global design and innovation firm IDEO (taken from the word ideology).
Over the years, he’s watched the company grow from a small group of fun-loving designers into a firm of more than 600 professionals.
David Kelley, his brother and IDEO founder, helped Steve Jobs develop the Lisa computer and worked on Apple’s famous mouse design.
IDEO is ranked number 10 on Fast Company’s list of the Top 25 Most Innovative Companies and is the winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm.
Reinventing the wheel … every day
IDEO has redesigned everything from children’s toys to high-tech medical equipment.
In a vintage spot on ABC’s Nightline in 1999 called “The Deep Dive: One Company’s Secret Weapon for Innovation,” IDEO became well-known when a team at the company applied a modern redesign to the classic

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