Three Misconceptions About Modern SEO That Confuse Content Marketers

What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?
For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in Denver, Colorado.
In this 32-minute episode Danny and I discuss:

His search expertise expertise dating back to 1995
What the next generation CMO will focus on
The biggest misconception about Google and SEO
What’s (really) working with SEO right now
The ongoing power of the humble hyperlink
The true nature of good SEO practices
Is Google “AuthorRank” really dead?

Click Here to Get Rainmaker.FMEpisode No. 30 on iTunes
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post Three Misconceptions About Modern SEO That Confuse Content Marketers appeared first on Copyblogger.

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