Sour to Sweet: An Advisor Who Transforms Businesses

Every business has moments when it’s on shaky ground.
Sometimes the business is in the middle of a major growth phase. It’s traveling over rocky ground as it transforms from what it was to what it’ll become.
Sometimes it’s simply struggling to put its best face forward on the web.
And sometimes the business lacks the technology or processes needed to get to the next level of growth.
Raúl Colón helps with all of the above.
His story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all of the Hero’s Journey posts here.
Read on as Raúl tells his story.
How Raúl turns lemons into lemonade
Raúl Colón: Right now, my business works with clients — either management departments of companies or business owners — to recommend new technologies for their businesses.
To accomplish this, I research and take snapshots of their processes.
Once I understand their current state of business, I start mapping out how they can best align their people and processes to help them serve their customers in an efficient and effective manner.
And my business, Limonade, designs and builds websites on WordPress. We create content for clients and consult on how to make their tools work. We also serve as a strategic partner for larger agencies who might need our resources.
Strength in diversity
Raúl Colón: Our strength is that we offer a diverse group of folks from all walks of life.

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