What Is a Content Marketing Strategy?

According to Google Trends, interest in content marketing has been on the rise since January 2011.
But this should not surprise anyone. We all seem to be awash in content marketing.
What’s surprising is that many content marketers don’t have a documented strategy.
So, let’s fix that. Today, content marketer, we’ll help you get a plan in place.
But first we need to clear up a little confusion about content marketing strategy.
Content marketing strategy defined
Some people like to make a distinction between the terms content strategy and content marketing strategy. The distinction, they suggest, is best explained with a Russian doll: a smaller strategy is inside a larger one.
In this case, content marketing strategy is the smaller strategy inside the larger one, content strategy.
There is some truth to this.
Content strategy, according to Kristina Halvorson and Melissa Rach, involves the planning, creation, governance, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline of marketing content.
Fair enough, but I think this distinction is confusing and needless because we can also talk about content marketing strategy as the planning, creation, governance, and maintenance of content … and not lose any sleep.
I’d like to proceed with a clear definition of a content marketing strategy.
So, if strategy means “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result,” the specific goal or result for content marketing would be “building an audience that builds a business.”
For our purposes, then, let’s define content marketing

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