It was an early morning of coffee, loud music, and blasting the internet with everything I could muster.
I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of.
Twitter, Facebook, Google+, LinkedIn, Slack channels, Facebook groups, email newsletter(s) — you know the drill.
It was a copy/paste nightmare, but that’s what the “experts” had told me to do. The familiar phrases of “Content is king!” and “Blog every day!” were among the many maxims running through my mind that morning.
We are often told that your frequent presence online is vitally important. More interaction, more connection, more conversion.
This is partially true, but experience has taught me that excessive presence damages both your authority and your own personal fulfillment.
More content is not always better content
I was on a content-production rampage during this particular reinvention (yes, I’ve done this “online thing” quite a few times, and from scratch). Yet, I was just as internally frustrated as when I wasn’t producing any content at all.
The problem — obvious now in hindsight — is that more does not always mean better.
It’s the most basic of truths, known by everyone you’ve ever met, yet contrary to the mainstream teachings of many online “gurus.”
Instead of wasting your time with fruitless effort, here are five steps that will help calm your content anxiety and safeguard you against our shared tendency to believe frequency trumps quality.
Step #1: Adopt the “One-day-queue”