The success of your service-based business will be built on the bedrock of how you answer this one simple question:
Do I want my services to be perceived as economical — or exceptional?
It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional.
But positioning your offerings as exceptional is more difficult than it sounds. It takes guts, unwavering faith in your abilities, and an unflagging devotion to producing quality work.
I’ve lost count of how many times I’ve sat down with a fellow creative person and said, “Look, you have to start charging more money. Just do it!”
In today’s post, I’m going to have that little chat with you, right here on Copyblogger. If you’re a writer, designer, or any type of service provider, this article is for you.
Why is it so tough to charge what you’re worth?
It seems like it should be easy. You want to charge more? Just charge more!
But in reality, being more expensive than the average service provider means:
You’ll lose out on some business.
You’ll have to keep a straight face while people overreact to your prices.
You’ll have to continue to believe in yourself even when people look you in the eye and tell you you’re being unreasonable.
You’ll need to navigate through potentially uncomfortable negotiation sessions.
The first “marketing tactic” many new service providers try is, “I’ll be cheaper than everyone else!”
Positioning yourself as the bargain service provider sets you up for problems that are