Get More Done and Boost Profits with This 3-Step Process for Hiring Help

Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?”
Now’s the time to change that to simply “Content Marketing Professional.”
We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office.
But here’s some shocking news, especially if you’re new to content marketing and are still bootstrapping your way to success: Hiring help — outsourcing tasks you struggle with so you can focus on your strengths — will allow you to grow your business and your income at a crazy-fast pace.
Let’s talk about how to go from “doing it all” to “doing only what you do best.”
Step #1: Determine what you don’t need to do
Is there one aspect of your business that you despise — or that you’re just not that good at?
Chances are, there’s someone else who loves that task and offers it as a service.
And think about it: If you’re doing your taxes, you’re not polishing your prose. If you’re cleaning your office, you’re not sharing your content on social media.
Tasks you may want to delegate include:
Content formatting and finding images
Perhaps you love writing blog posts or email newsletters, but you don’t have a lot of experience formatting your content or finding compelling images. Find someone who does, so you have the time to write more.
Editing and proofreading
Even professional writers benefit from editing and proofreading. The bigger and more

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