The 3 copywriting principles we followed to 2x’s revenue

Start with a messaging hierarchy.
Be specific.
Use calls to value, not just calls to action.
Those are the 3 copywriting practices we put into play to optimize the copy on the home page of SweatBlock, a top-rated clinical-strength antiperspirant.
The result? A 108% lift in revenue.
Yup, our copy more than doubled revenue attributed to the home page.
Now, to be clear, when I see numbers like that, I’m as skeptical as the next person. Even I can’t believe copy is as powerful as it is. “Really? Just use specific phrasing and double my biz? Really??”
Yeah, I hear you.

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