How to Craft Winning Pitches for Your Service Business

I have an affinity for service businesses.
I love when people:

Recognize that they possess specific skills that can help others
Invest in training that will help them succeed
Offer their expertise and problem-solving abilities in exchange for money

But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations into their workdays and weakens their reputations.
“Sure! I can do that!”
I understand that it’s exciting when a work offer sounds good.
So, when a potential client proposes a project to Joe Service Business, he’ll immediately respond with, “Sure! I can do that!” (or another phrase with a similar sentiment) before he finds out everything he needs to know about the project.
For example, more information about the project may reveal that he’s not the best person for the job or it’s not actually an assignment he’d like to work on.
When you respond to an inquiry and move ahead with a project too quickly, you operate under the assumption that you’ll figure out the details later, as issues arise.
But your service business can only become respected in your industry and a long-term source of income if you abolish the casual approach to discussing work that runs rampant in freelance culture.
If you want to have an exceptional service business, you cannot casually respond to any form of business communication or informally agree to any business transaction.
To become exceptional, you must become a master of assessing, communicating, and managing expectations.
How to rise above the

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