3 Cs that Reveal the Quality of Your Blog Post

If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat.
As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day.
The value of an article depends on its ability to resonate with readers.
Any editor will tell you that predicting what will strike a chord with an audience is an inexact science. But, over the years, I’ve developed my own system of three Cs that help me effectively evaluate the quality of an article.
I check for:

Clarity
Continuity
Connection

And the beauty is, you can also use the three Cs to decide whether or not your work is ready to be published.
Let’s break down how to use each of these factors when reviewing your own writing.
1. Clarity
Sometimes I read an article and can’t pin down exactly what the writer is trying to say. What idea is he trying to communicate? If it’s not clear, the writer hasn’t spent enough time creating a precise message.
Similarly, a writer may begin an article with one idea and then veer off on a related, but separate, tangent halfway through the text. We’ve all done it — even me.
For instance, my last post on Copyblogger was about getting comfortable with throwing away your words. In the first draft of that post, I also covered self-editing. Those two ideas are related, but the

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