July 4 is Independence Day here in the States, which, for most of us, entails the risk of losing:
Your fingers to cheap fireworks
Your waistline to hot dogs
All of which, as a red-blooded American, I support wholeheartedly. But if you’re spending today celebrating the country’s independence, how about giving some attention to your own personal independence?
It might be independence from a day job, financial stress, or even a mindset that’s keeping you from making things happen.
Here are three of my favorite tips for declaring your own individual independence.
1. Expand your audience
Andy Warhol had it wrong. Now that we’re living in the future, everyone isn’t famous for 15 minutes. We’re each famous with 15 people.
Each of us has our own village of customers. And most of us would like to expand that village, at least by a little bit. Especially if we want to build a business around it.
So, what’s the secret to finding a wider audience?
Put more thought into what your village of customers wants and needs.
Sure, personal expression can be a good thing. But never forget the other side of that computer screen.
There’s something you can offer your audience that will fulfill their fondest desire or solve their most pressing problem. Think a little more about them and a little less about yourself.
2. Create a revenue stream
For most of us, freedom and independence tend to boil down to having enough money coming in the door.
It’s a lot easier