How to Discover Your Customers’ Favorite Social Media Platforms

Every few months, a hot, new social media tool hits the scene — Pinterest, Periscope, Foursquare, Blab — and some marketing experts make it sound like if you’re not using that new platform, you’re missing out.
That notion gives me a massive headache. Like everyone else, I feel pressured to have a presence on every social media platform, but I can’t possibly contribute to every one — at least not without doing a lousy job on all of them.
Wouldn’t it be great if we could simply focus our social media marketing efforts on one or two platforms we know our prospects use to share content and connect with one another?
But how do you know which social media sites to choose?
Smart social media marketing research
If you take a wild guess at your audience’s favorite social media platforms, you may guess incorrectly, resulting in wasted time and missed opportunities.
To avoid mistakes, conduct smart research, figure out which social media sites your audience prefers, and then spend the majority of your social media marketing efforts on those sites.
But that process isn’t as straightforward as you might think. I asked the smartest people I know in the marketing world where they would go to find this information, and I got a lot of different answers. It turns out, there’s no “magic website” you can use to do this research.
Let’s go through this slightly messy process, step by step, so you feel comfortable doing it for your own audience.
Step

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