How do you hack your way to success?
Increase traffic? Improve conversion rates? Boost average profit per customer?
In this age of pixels, we can measure and test almost everything. We crunch numbers.
But when we’re looking at all the data, the numbers and percentages, it can be easy to forget we like buying from companies we know, like, and trust.
Before doing business with a new company, do you check who they are?
Do you care what they stand for?
Likeability is not a fluffy concept for hippies
In his book Influence, Cialdini dedicates