4 Practical Ways to Benefit from Impostor Syndrome

So, you’ve landed a new, big-time content marketing client. Exciting times!
It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.
And that’s when the voices in your head start up:

Who are you kidding? You’re not good enough for this client.
Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
There’s just no point to taking on this project — if you do, you’re going to be found out.

It’s impostor syndrome. Feeling like a fraud. And that’s okay.
You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how.
Why impostor syndrome makes you a better service provider
Most professionals have experienced impostor syndrome at some point. We’re the most susceptible when we step outside our comfort zones (like when we’ve secured an amazing new client).
Here’s the great irony of the whole “feeling like we’re going to be found out” thing: it can actually increase as we get more competent.
Yes, that’s right.
The more we know, the more we become aware of what we don’t know and who knows more than we do.
Interestingly, this is why I believe impostor syndrome makes you a better service provider:

It indicates you’re highly competent.
Worrying that you won’t do a great job for your client shows that providing great service is important to you.

Who wouldn’t want to work with someone like you?
However, I

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