Up for the Challenge? Try This Unusual Method to Help Achieve Your Business Goals

Jadah Sellner and Jen Hansard, two moms who co-founded a business called Simple Green Smoothies, added 28,000 people to their email list in 2013. These days, they have an active, engaged list of more than 385,000 people.
My first reaction when I heard those numbers was, “WOW.”
Want to know what propelled their accelerated list growth?
Four times a year, Jadah and Jen host 30-Day Green Smoothie Challenges. People who are interested sign up for the challenge and pledge to drink one green smoothie every day for 30 days. During the challenge, Jadah and Jen send weekly emails that include inspiration, shopping lists, recipes, and smoothie tips.
Challenges are a popular way to attract email subscribers and get people to spread the word about your business. They’re also a lot of fun for your community members.
Let’s take a look at how challenges work and how to design a challenge that will help you reach your business goals.
What is a challenge, and how will it help your business?
When you host a challenge for your audience, you select and promote an action you’d like your community members to take. It’s usually a short-term commitment.
To join your challenge and play along, your community members register for it either by signing up for your email list or joining a group on a social media site. Then you give the participants support, encouragement, and tips during the challenge itself.
Copyblogger hosted a content challenge in January 2016 that helped people

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