5 Ways Strategic Bullet Points Make You a Stronger Content Marketer

Bullet points make you a stronger content marketer?
Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing.
The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily digestible bits of important information, which keeps your reader’s attention focused and breaks up dense pools of text.
The downside is that if you write weak, boring bullet points, you give the reader an express invitation to leave. People scan content to decide if they want to keep reading, but also as a way to justify not reading.
So let’s write some better bullet points.
1. External fascinations
These types of fascinating bullet points are usually found in sales copy for information products and membership sites, and they function like headlines that prompt a purchase or other action.
Also known as “blind” bullets, they hint at the content of a product or service and create curiosity without revealing the actual substance.
You can also use these bullets to prompt an opt-in or subscription tied to a free report, audio, or video.
Here’s an oft-cited example from ace copywriter John Carlton:
“The amazing ‘Towel Hanging’ trick that increases the strength of your erection … plus your lovemaking stamina … allowing you to supercharge your love life in a very short time! (You have to experience these kinds of ‘rocket-burst’ orgasms to believe they’re possible! See page 139.)”
I don’t know

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