2 Essential Elements of Irresistible Content

I once asked on social media:

What’s your biggest challenge when creating compelling content?
I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses.
And the number one answer was:

Keeping it original and interesting.
So, let’s talk about that today.
Meaning + fascination
The two elements that lead to reader engagement, social media sharing, and the “gotta have it now” impulse are meaning and fascination. But you knew that from the subhead.
Let’s unpack each a bit.
Meaning: This is the informational aspect of your content that your regular readers, listeners, or viewers expect from you. This is also a topic that matters to the prospective audience you’re trying to reach through social media sharing.
Another way to think of this important aspect of your content is relevance. Content must be highly relevant to your existing and prospective audience, but I prefer meaning, as it implies an extra level of value that makes people treasure you.
Fascination: The fascinating element of your content is where your creativity shines. It’s the fun, shocking, or entertaining aspect of your content that makes people pay attention and share with their friends and colleagues.
Often you’re using an analogy, metaphor, or simile to make an associated connection between something cool and an important topic that might otherwise be pretty boring.
Not only does this attract and hold attention, it also aids in comprehension and retention for your audience, which in turn increases your subject-matter authority with them (because they actually learn something).
Here are two

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