Does this ever happen to you?
You read something from one of your favorite writers — maybe it’s a blog post, or a scene from a novel, or an essay on Medium.
You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you read.
And once the reading spell is broken, you think …
Dang, I wish I could do that.
Experienced creative workers — writers, painters, musicians — know how to make it look easy.
But when we try our hand … it’s harder than it looks.
We all want to get good at things
Maybe you want to master the art of creative storytelling for your content. Or you want to start off your content with that satisfying “Bang!” that gets people to keep reading. Or you would just really like some more shares and links.
“Enjoy the process” is fine advice, but it’s even nicer when the process leads to real improvement. When we get better at what we’re doing. When we start to have more impact.
I find this quote by Jeff Olson both intriguing and depressing:
“Successful people do what unsuccessful people are not willing to do.”
My friend and genius dog trainer Susan Garrett has tweaked this to:
“Successful people make a game out of what unsuccessful people are not willing to do.”
For the chronically immature (like me), this is an especially useful insight.
Some things about business are hard.
Some things about content marketing are hard.
If you can