Let’s start with the basics. What is a curated email newsletter?
Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.
What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.
This is what it means to curate.
They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.
Some do it daily. Others do it weekly.
Why go through all the trouble?
For a number of reasons. These people curate because they:
Find themselves sifting through all of this information anyway.
Enjoy learning about this topic.
Enjoy sharing their discoveries.
Enjoy bringing often-overlooked resources to people’s attention.
Enjoy doing it so you don’t have to.
In other words, they do it so you can spend your time focusing on other activities — but not miss out on anything important. Ever felt that way?
There’s a good chance you’ve heard Brian Clark and Robert Bruce talk about curated email newsletters. It’s been a hot topic over on Rainmaker.FM.
Some of the episodes include:
Position Your Content Curation for Success With These 5 Essential Elements
7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business
How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers
Unfortunately, this topic has also